A Study On The Construction Of Competitive Intelligence System Of E-business Enterprise In China

In today's fast-paced information era,the competition between enterprises is particularly intense.Every decision of the enterprise operator have a decisive role on the future of the enterprise,relying on the timely and effective competitive intelligence decision-making is the inevitable choice of business operators.Compared with traditional enterprise,electricity enterprises have their own uniqueness,it depends on the continuous development of Internet technology,the Internet technology is constantly update status,its fast update rate,determines the electric business enterprise will face more fierce competition environment.Especially in the era of big data,customer data which electricity business enterprise can get growth explosively.The operator aims at improving the accuracy of data acquisition and coverage,this aggravated the difficulty of the enterprise rapid processing data.Competitive Intelligence System(CIS)is a human-computer cooperation consulting system and competitive strategy decision support system which combines artificial intelligence and information network.The construction of enterprise CIS system provides material basis and organizational guarantee for enterprise competitive intelligence work.To build perfect competitive intelligence system,no doubt,will not only greatly reduce enterprise data processing workload,but also contribute to a more scientific and orderly processing,competitive intelligence for business operators to make decisions more suited to the market demand.The main research of this paper is the construction of the enterprise competitive intelligence system in our country,which is divided into five parts.The first part elaborates the research background and goal of this paper,and studies the current situation of competitive intelligence system at home and abroad.The second part,summarizes the relevant theories of competitive intelligence system,and collates the products of domestic and foreign enterprises' competitive intelligence system and the basic theory of SWOT analysis.The third part,combined with the characteristics of the present era of big data,analyzes the opportunities and challenges brought by the big data to the electric business enterprises and the demand for the competitive intelligence system,and the value chain built by the electric business enterprises to the competitive intelligence system Analysis,and obtain the general framework and construction principle of the enterprise competitive intelligence system.The contents of the construction of competitive intelligence system are studied from the three subsystems of collection,analysis and service.In the fourth part,we selected the electric business enterprise,Jingdong Mall,which ranked second in 2016,as the case analysis object.The SWOT method is used to analyze the competitiveness of Jingdong Mall,and the structure of competitive intelligence system of Jingdong Mall is analyzed,and gives some suggestions to improve its competitive intelligence system.The fifth part summarizes and prospects this article.The main conclusion of this paper is that the competitive intelligence system is a whole system,it is necessary to pay attention to the balanced input and effective output of each subsystem,but also pay attention to the special competitive environment of electricity providers,and update the whole system in time.To promote enterprises to create information sharing environment,and establish of personnel training and incentive mechanism.