Research On Intelligent Design Of Product Display Enterprise Website In Industry 4.0 Times

In the 4.0 industrial era,intellectualization as the necessary direction of network development,brings unprecedented opportunities for enterprise website which take product displays as main function.This paper is based on above questions,through large numbers of literature readings and practical researches,meanwhile employing the interdisciplinary research methods to re-build the enterprise website's intelligent design.And on this basis,I select a specific enterprise website to introduce from the theory to practice.Through analyzing the development dilemma faced by enterprise website,and analyzing the trend of intelligent design of enterprise website,this paper puts forward the problems that product display enterprise website should solve when participating in intelligent design.And demonstrates the feasibility and necessity of the intelligent design for the enterprise website through the aspects of theory,technology and users.The systematic design theory of integrating design element is taken as the guiding theory of this research.According to the current design trends,the following design strategies are proposed.The user experience-oriented design strategy is established from the operational logic of the SOR model;The introduction of the GA intelligent tool establishes the way of user experience satisfaction;Intelligent design goal is established according to Kano mode's four quality classification;The design methods of user feedback and optimization have been established from the design of DUD;and the content of design practice has been established from the design process of the basic model of user experience.According to the above design strategy,this paper puts forward the concrete design idea which uses GA as the tool: the intelligent identification of user information,provide user data access for strategic thinking and decision;The achieving of intelligent perception for user demand delimits the content and function for scope layer design.Intelligent retrieval of user behavior achieves discovery and satisfaction of user behavior,provides necessary information for structure layer design,and this information is needed by interaction and retrieval design;The intelligent optimization of initial product,including feedback and optimization of user experience,monitoring and detection of user behavior,which provide optimization reference for framework layer and presentation layer interaction design and visual design.Securityearly warning for the operation of product,provides real-time monitoring and protection for website stable working.According to the above design ideas,I chose Xuzhou Harbor Network Technology Co.,Ltd.for intelligent design practice.It is hoped that through systematic theoretical research and practical demonstration,which can provide reference for the design of traditional enterprise website,so as to improve the function and value of traditional enterprise website.