Research On News Report Of Emergent Events In Big Data Era

In the era of big data,dramatic changes have taken place in all walks of life in the society especially in the news industry.First of all,the traditional media has undergone the genesis transformation,thus the new media has become the backbone of the media industry.Big data has led to the cross-convergence of new and traditional media in business,processing,and ideas.The words “You have me,I have you." are an excellent embodiment of the current media ecological niche.Second,the development of digital technology and continuous upgrading of terminal equipment has expanded and provided more channels for information dissemination.The role of the audience is different from before and the user role of "communicator and audience in one" has forced the present news reports to change.Lastly,big data has driven the previous unknown and immature high-tech technology to appear on the news stage,such as VR,robots,unmanned aerial vehicles and so on.At the same time,emergencies in the society of risks have more complex attributes,which means that traditional survey methods cannot fully analyze the entire process of today's emergencies.While the intrinsic value of breaking news reports has caused media and other organizations to follow them,the effectiveness of current news reports is barely satisfactory.In this context,how to use multiple technologies and products in the era of big data to conduct more effective news reports on emergencies has become an important issue for government,media and other organizations.Chapter 1 aims to clarify relevant concepts and the background of the era of big data,briefly analyze the changes in the news industry and highlight the importance of data news in this era.Chapter 2 gives a brief description of the traditional news reports on emergencies,analyzes their advantages and disadvantages,clarifies their pros and cons,thus leading to the content of the changes in emergency news reports in Chapter 3.Chapter 3 expounds the impact of the big data era on traditional news reports on emergencies and formulates the corresponding innovative strategy.Chapter 4 tries to propose targeted,innovative,and practical news reporting strategies according to the different stages of emergencies,as well as the characteristics and tasks in each stage.At the same time,to avoid groundless strategic statements,the author studies the case of “8·12--the explosion accident in Tianjin Binhai New District”to model for making innovative strategies to achieve more practical results and better communication effects.Finally,the study analyzes the advantages and disadvantages brought by new technologies from an overall perspective with both the review and outlook in this area.