| As the saying goes,"Days are unexpected",the weather has always played a vital role in people's lives.As a new type of news,meteorological news mainly refers to the media to spread the weather,climate change or meteorological changes in the development of events or information.In 2003,the "Southern Metropolis Daily" sets up the weather news edition called "Billboard".From then,Meteorological reports begin to get rid of the dilemma of "Bulletin"(the front page marked the day temperature and the weather conditions)and the "Clamped Express"(the few pieces of free space in the free description of the main weather characteristics or sudden meteorological events)and become a relatively independent news to operate,which is the groundbreaking attempt of China's urban newspapers in the field of meteorological news coverage.Subsequently,more and more metropolitan newspapers following,opened up the weather news edition.As the metropolitan area of the city newspaper,"Beijing News",in the weather news reports innovation,has aroused widespread concern in academia and industry.On the basis of previous studies,this paper takes the "Beijing News" as the main case,and uses the theory of communication to study its meteorological news special edition.This paper can be divided into five parts,the first part is the introduction,which mainly introduces the background and significance of the topic,the research status,the research method,the research goal and the innovation of the thesis.The second part mainly explains the definition of "meteorological news" and compares the differences between "meteorological news" and "weather forecast";between "meteorological news" and "environmental news",so as to better understand the connotation of weather news.The third part concludes four aspects,the reporting model,the reporting concerpts,the news expression,the layout design.The fourth part introduces the value of the meteorological news edition.The fifth part mainly introduces the enlightenment of the innovation and development of the Beijing News Meteorological News Edition to the development of other paper media."Beijing News" weather news edition has many advantages worth to be learned by other paper media.we must always adhere to the journalism professionalism,which is the objective reality,and with high-quality content to attract readers.In the report,we should reflect thehuman feelings,think what customers think,worry what the customers are worried about and adhere to the people-oriented theory.In addition,we need combine social hot issues,and innovate business operations.In the era of the whole media,in order to make the transmission of information with penetrating power,accurate transmission to the target audience there,we need to integrate the dissemination of resources,make good use of multi-channel,and combine the traditional media and new media to give play to their advantages in their respective fields.In the formation of a strategic coordination,complementary resources,so as to better achieve the services of the audience,to achieve better communication effect.At the same time,we should change the reporting methods and reporting concerpts,and use the Internet thinking to achieve the breakthrough of traditional media. |
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