| In 2013,the global concept of the Belt and Road put forward by Xi Jinping has greatly caught the attention of media at all levels.Hunan provincial media also actively participates in it and has achieved sound regional communication and world dialogue.The Belt and Road report of Hunan provincial media is the most representative in relevant reports of "One newspaper,one TV station and one network"(Hunan Daily,Hunan TV Station,and Rednet).They follow the historical position and cultural accumulation in Hunan's ancient Silk Road period,carry forward historical advantages such as the ancient Changsha Tongguan Kiln,Huaihua Jingzhou Yanjiao Road and the Hongjiang transit station,adhere to the Hunan people's pioneering and innovative spirit as well as their pursuit of culture,provide public opinion support for strengthening the cooperation and interaction between Hunan and the countries along the route,and further giving play to the social coordination function of the mass media.All of these are the implementation basis of the Belt and Road reported by the Hunan provincial media.The Belt and Road report of Hunan provincial media has formed a specific reporting framework and dissemination path in the practice of Hunan Daily,Hunan TV Station,Rednet and other important media.The integrated design of multi-media interaction and interactive use of multi-symbol enable the report to have three-dimensional effect;when depicting the localization of the world theme,it focuses on describing news events and key contents through a way of storytelling,with narrative language of common people;interaction and co-construction of private-official-international",public opinion fields have been achieved through agenda setting and "dialogue" communication and other means of communication.Complying with this framework of dissemination,the Belt and Road report of Hunan provincial media has had a positive impact and has effectively achieved the dialogue with the world.Global information about the Belt and Road and regional information in Hunan Province have been effectively promoted,news information has been spread in a wide range,involving different groups and regions.It especially has triggered far-reaching influence among civil servants,enterprises and institutions.At the same time,the report has also aroused the emotional resonance,exchange of mental and ideological thoughts,transformation of work thinking of members in the society,which has provided action guidelines for Hunan's regional planning and cultural construction,and has achieved the mobilization of public opinion.In addition,the report has also guided the audience's judgment of Hunan's image through constructing the authenticity of it,and has further expanded the space for the development of Hunan.Certainly,many defects also exist in the Belt and Road report of Hunan provincial media,such as the narrowness of the report's horizon,the shallowness of report information,and the weak global communication capability of news.Therefore,it is the "good prescription" for solving problems to expand the vision of report from Hunan Province to the whole country,enhance the depth and authority of the Belt and Road report,and implement the multi-channel information dissemination of the Belt and Road. |
