Research On Publishing Practice And Thought Of Fan Yong

Fan Yong(1923-2010)is a famous editor,publisher and book binding artist of our time,He worked in SDX Joint Publishing Company for a long time.In his publishing career for more than 70 years,He not only edited and published a large number of excellent books of Humanities and Social Sciences,transported so much food for thought to the society,but also had he cultivated a large number of practical,talented editors.In the long-term publishing practice,He had accumulated rich editing experience,he had also made great achievements especially in the field of book editing,book binding and management,He takes a lofty place and deep influence in the history of publishing,and his idea has guiding significance for moderm editing and publishing activities.In terms of editing books and periodicals,Fan Yong thinks good topics are half of successful publications,although he lived in a special age,But he still thought that editors should jump out of the circle of thought and emancipate the mind,and publications should restore historical facts and reflect the value of cultural."Sui xiang 1u","The bullpen diary"," Gan Xiao Liu Ji ","Fu Lei" are the books that published by Fan Yong after breaking all kinds of obstacles.He also advocated"reading without forbidden zone",organized and planned the publication of "reading" magazine,leaded the new generation of reading.He attached importance to abstract magazines,and changed the Xinhua monthly(digest Edition)into Xinhua digest,which provided great convenience for readers in remote areas.In addition,Fan Yong studied books and periodicals advertisements very much.He stressed that editors should highlight "uniqueness" in writing advertisements,and publicize them flexibly in the interaction of books and periodicals.In terms of book binding,he proposed to design the book according to the characteristics,and design the cover of books according to the style of it using different elements and different colors,so that books will be full of charm,and the design can highlight the content of the characteristics and reflect the essence of the author's thought.He also stressed that in the design of book binding,attention should be paid to the harmony between the whole and the details,including the format and the overall style,illustrations and image of personality,paper and characteristics of publishing.The cover design occupies an important position in the book publishing,graphic design success can attract readers in the first time,and the failure of the graphic design,even if the content is good,will be greatly reduced in the hearts of readers.In terms of management,He inherited and developed the tradition of the publisher of the Joint Publishing of the older generation.He attached great importance to the excavation and maintenance of the author's resources.He was a good friend with many writers,respected the author and his works,so that the author could have enough space for self creation.In the management of publishing talents,He also has a unique approach,he paid attention to learning and practice,neglect degree,as long as have the capability to do editing,he pays attention to the cultivation of young editors,and strive to create a positive atmosphere to motivate publishing editors.He insists on readers first,regards readers as friends,emphasizes readers' needs,enlightens readers,and carries forward the tradition of "serving the readers wholeheartedly".Fan Yong's passion on publishing career,his research on topics?book decoration and management are of great meaning to moden editing activity and publishers.The spread of excellent culture as the historical mission of the publisher;selection and binding as publishing wings;the author and the reader will be regarded as the source of the development of publishing industry.Learn the noble spirit of the predecessors and pursue the warm footprints of the forerunners.Put the publication ideal in the specific publishing practice.