Research On VR Panorama Video Creation And Communication Strategies

As the concept of Virtual Reality(VR)became more understandable and the technology developed rapidly,VR technology is used in many different industries.Virtual Reality Panorama Video(VRPV)is a representative product in VR industry.Therefore,it is attracting public attention.VRPV has many different compare with classic video,including editing and shooting etc.Additionally,the audio-visual language for VRPV is innovative,because the user experience is completely different.VRPV is a new-born video technology and it is still in an initial stage,so the sample is insufficient,and it is difficult for people to learn it.There are many issues when people experience VRPV,such as vertigo,uncomfortable and confusing.There is not an efficient method to illuminate the misunderstanding of the story in VRPV.The key to the development of VRPV is to explore the path of innovation in VRPV production,including shooting,producing and development in user development etc.This paper takes the graduated design ‘Panorama Zhengzhou' as practical innovation as the main theme.Compare and contrast with existing research and products in VRPV,then research on the creation and communication of VRPV.The paper is separated into four parts,firstly,defined the concept of VRPV,discussed the controversy and definition of VR technology,VR video,VRPV and other related concepts,and concludes that VRPV belongs to the primary stage of VR video.Secondly,analysed the content creation of VR panoramic video,it mainly combines the experience of shooting the graduation design ‘Panorama Zhengzhou'.From the shooting to the editing,and to the narrative strategy,it deconstructs the overall flow of VRPV content in an all-round method.The practice of VRPV's production provides some reference value.Thirdly,analysed the market and user of VRPV,combined the market circumstance of VRPV from main video platform,new VR application and VRPV content producer,and analysed the main users of VRPV,concluded users' needs and preference.Fourthly,combined the creation and demand of market users of VRPV to propose the problems and challenges of VRPV at the present stage,and proposes a feasible development strategy for the problems and application difficulties of VRPV.