| With the continuous improvement and development of mobile communication technology,more and more people prefer to search and receive information conveniently through mobile terminals.most of the traditional media realize the importance of mobile communication platform to media transformation,and begin to expand the territory on the mobile side.However,how to make news text editing activities suitable for many characteristics of mobile platform is still a problem that needs further discussion.In the process of transition to the mobile end,wechat public platform with strong social characteristics has become a battleground for all major traditional media.Although the traditional media have been testing wechat public platform,but the editorial quality of wechat content is mixed.This difference mainly comes from two aspects: the adaptation degree of editors to their own role transformation and function transformation;The adaptation degree of news text editing characteristics to wechat platform communication characteristics.Wechat public platform is different from the traditional paper media communication characteristics,reshaping the editor's role,function and status in information communication.As the leader of editing activities,editors must actively adjust their cognition to adapt to new roles and functions on the basis of accurately grasping the communication characteristics of new platforms.As far as the editing object is concerned,the characteristics of " fragmentation"," shallow generalization" and " pastime" of the audience reading habits at the mobile end determine that the traditional paper-based news texts can not be completely copied to the wechat public platform,but should explore a new editing mode suitable for the audience reading habits of the platform.As an influential traditional paper media,Beijing news has explored a unique way in the transformation of wechat platform.This is not only a continuation of newspaper influence in the paper media period,but also thanks to its accurate understanding of the communication characteristics of wechat public platform and its adjustment of its editing activities.Therefore,taking the wechat public platform of Beijing news as the research object,this paper analyzes the change of editing activities from two aspects of editing subject and editing object.For the editor of Beijing news wechat public platform: in the aspect of role transformation,the strong social nature of wechat platform provides a channel for instant interaction between the recipient and the recipient.The audience is no longer satisfied with the role of passive recipients of information,it is imperative to build a new relationship between transmission and reception.the editor of wechat public platform in Beijing news has realized the role transformation from " cold tone editing" to " warm tone editing".In addition,with the information dissemination into the mobile internet era,more and more self-media accounts emerged,distracting the audience,challenging the dominant position of traditional media in information dissemination,losing the status of information dissemination center of traditional media,facing the pressure of the new media for the audience.The wechat of Beijing news is oriented to serve the needs of the audience.compared with the role of information disseminators,the role of content service providers is more prominent.In terms of functional transformation,most of the articles on wechat in Beijing news are reproduced from its parent media and its wechat matrix.Therefore,the editing manuscript optimization function is diluted,information screening and integration function gradually prominent.From a macro point of view,the clear functional boundaries of the past collection and writing are gradually blurred.In the wechat public platform of Beijing news,topics selection,writing,editing and even user relationship maintenance are included in the scope of editing functions.editing realizes the functional transformation from participating in content production to responsible for media organization.In the aspect of status reconstruction,the public agenda counteracts the media agenda and deconstructs the dominant position of editors in information dissemination.The second communication process from " mass communication" to " circle communication" makes the audience become a certain kind of propagandist.the boundary between the roles of the two sides is gradually blurred,and the absolute central position of the content producer in information communication no longer exists.The text of wechat news in Beijing news is regarded as the editing object,and the editing characteristics of title,text and end are analyzed respectively.With the explosive growth of the internet information,the audience's reading has entered the " topic-reading era",and the title has become the first window for the audience to judge the news value.The wechat title communication symbol of Beijing news shows the characteristics of network and colloquialism,and more details titles are used to arouse the curiosity of the audience.Use exclamatory sentences and interrogative sentences to enhance the salience of the title;Use one or two people to increase the sense of bringing in and intimacy.In the editorial features of the text,the wechat public number of Beijing news shows obvious sub-culture characteristics in the use of picture symbols,in order to meet the cultural characteristics of network sub-culture groups;In the field of short video news breakthrough,play a role in enriching the news text and restore the news scene;In editing and typesetting,fragmentation processing is carried out to adapt to the micro-channel audience " fragmentation,shallow generalization" reading characteristics.At the end of the editing features," Beijing news" wechat public platform by setting hyperlinks to expand the text extension.On the other hand,as the supplement of news text,user comments have the feature of " intertextuality" with news text,which plays a certain role in enriching the content of the text.Through the analysis of the subject and object of wechat public platform editing in Beijing news,this paper sums up the advantages and disadvantages of its editing activities,and tries to explore the methods of wechat public number editing activities,which can be used for reference by other traditional media wechat public number. |
PDF Full Text Request