| The development of mobile Internet technology has given birth to the emergence and vigorous development of many new media.The convenience and speed of WeChat public account has won the favor of more audiences.This article choose WeChat public,"the Beijing news comment" as the research object,combing the WeChat public development situation,and then through the "Beijing review" and "knight-errant island","reference" prices were analyzed,expound WeChat public,"the Beijing news comments" in the selected topic,the conception and the characteristics of the argument,in the end,through the analysis of the above three chapters,"the Beijing news commentary" a summary of current still existing problems and proposes the corresponding optimized path.This paper studies the contents of "review of Beijing news" from April to September2019.The specific contents are as follows:The introduction explains the research background of this paper from the development of mobile Internet,WeChat public number and "Beijing news comment" WeChat public number.This paper defines the meaning of "Beijing news commentary" from three aspects: the process of integrating the official accounts into the all-media fast track,the exploration of the presentation skills of the official accounts,and the creation of a positive and stable public opinion atmosphere.Through the study of WeChat public number,comment WeChat public number research and "Beijing news comment" WeChat public number three key words to comb the scholars' research situation.Case analysis and content analysis are used to analyze the content presentation of "Beijing news review".The first chapter introduces the development of WeChat public account and "Beijing news comment".It mainly introduces the competitive environment of WeChat public account and the development of comment.On this basis,the establishment and development of "Beijing news review" comb.The second chapter combines text analysis method,content analysis method and comparative analysis method,and compares the same kind of WeChat public account to get the characteristics of "Beijing news comment" in the topic selection,conception and argumentation.In the characteristics of the topic,one is to follow current events,radiationregion wide;Second,the theme is broad,close to the hearts of the public.In the characteristics of the concept,one is thinking at the top of the mountain,writing at the foot of the mountain;Second,profound thinking,specialized skills.In the argumentation of the characteristics,one is the argument is flexible,positive and steady;Second,the structure is tight,fine-knit.The third chapter summarizes and analyzes the strategies of "Beijing news review".Mainly from the communication content,the communication idea,the communication mode three dimensions to carry on the comb to its strategy.Based on the content analysis of the previous chapters,the fourth chapter has the following four deficiencies in the content presentation of the "comment on Beijing news" tweets: the timing of the push,the presentation of visual symbols,the interface of public accounts,and the sense of user participation.And this lack of Suggestions,in order to comment on the class WeChat public to create high-quality content to contribute their own strength,for the future comment class WeChat public research plays a reference role. |
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