Research On The Joking Expression In The Weibo Public Opinion

Since 2010,the rise of Weibo has changed the discourse mode of expression and discourse power in traditional society,and Weibo has become the center of new publi c opinion.With the continuous expansion of influence.Various expressions of public opinion in the Weibo platform have also shown increasing momentum.the slapstick discourse expressions with strong carnival and critical spirit are particularly eye-catching.This article focuses on the banish words of Weibo public opinion in public events,briefly tease the show of deroticism,analyze the typical techniques of playfulness,main features.Analyze the positive influence and negative influence of the expressive expression in the Weibo public opinion,explore the causes,and consider its inspiration for the current public opinion guidance.The discussion is based on Saussure and Roland Barthes structuralist semiotics and Bakhtin's Carnivalization theory,combining text analysis and case analysis,deconstructing and analysing the Playful Expressions in the Weibo Public Opinion.First of all,the explicit characteristics of the joking expression are analyzed from two aspects of text and content.From vocabulary selection,g rammar to rhetorical strategy,the text features are summarized.At the content level,it focuses on the characteristics of psychological cognition modelling,the duality of emotional expression,the richness of vocabulary connotations,and the one-sidedness of information dissemination.Secondly,it analyzes the invisible features of joking expression from the aspects of identity construction,power struggle,and cultural characteristics.The effect of the jovial expression is as follows:positive effects include building a multi-discourse system,grooming negative social emotions,and promoting social integration.The negative effects include the public opinion revelation that tends to lead to polarization of the group,the deconstruction of banter,the seriousness of entertainment,and the falsification of one-sided information.Finally,from the three perspectives of social perspective,audience psychology perspective,and microblog perspective,the author explores the reasons for the formation of the banter expression of the Weibo public opinion.At the same time,suggestions are given on how to guide the paradox of public opinion,with a view to providing practical guidance for practice.