Analyses Joking Phenomenon About "Internet Celebrity Peppa"

The highly acclaimed cartoon Pig Page initially targeted only at the children's market,but the situation altered after it encountered a powerful social circle.Specifically,the young group of the Internet generation became the initiator of the transformation of the text of Pig Page,which then became an overwhelming trend.After that the "third level text" was formed after the construction of the "second degree" structure which was based on the primary or secondary text fragments.When the television-based "Pig Page" text came into the social media field,it became a veritable "network star Page." Based mainly on the vertical intertextuality,the progressive evolution process is completed gradually,starting from the primary text to the secondary text and ending at the third level text.Also,it largely highlights the cultural characteristics of network banter,because of its potential significance,pleasant discourse structure and mass creativity and subjectivity.In the social circle,the third level text of "net red Page" which differs from the primary text and the secondary text completes the qualitative change involved in the text with a "thrilling jump ",in which the phenomenon of mutual causality with the network banter is worth following up.Judging from the social relations and value attributes of the text,the special interest group of "net red Page" began to appear,then the tie-ins gained popularity and,more importantly,it highly emphasized the value of the juvenile group with the hand of sub-cultural communication.This paper will take the three-level text in the vertical put forward by Fisk as a theoretical tool to conduct research and to explore ways as follows:To begin with,according to the basis of the topic,this study aims to find out the research gaps,combing the existing domestic literature reviews.Then it also combs and summarizes Fisk's three-level text theory and sub-cultural theory in the intertextuality to provide theoretical basis and support for the article.Moreover,how to establish research ideas and specific research methods will also be explored.Secondly,this study sorts out and analyzes the text of banter,including emoji,short video and catchphrase,produced by the young and middle-aged group in the phenomenon of "net red Page",to explore what banter techniques are used by the youth group to carry out the text meaning production.Thirdly,this paper summarizes and concludes the banter features of the banter text in the phenomenon of "net red Page" on the basis of the analysis of the narrative techniques of the banter text,Finally,this study analyzes the influence of the third-level text of "net red Page",especially to the youth group and youth subculture,and then draws the conclusion.