The Survey Of Museum Audience Feedback

Since the 1980 s,the new museum has promoted the importance of public museums to the status of "people".As a public cultural service institution,the museum pays more attention to the role of audience.At the same time,audience also actively participates in the social public cultural undertakings.The museum's relationship with the audience is no longer dominated by museums.Status of the audience rose to become an important factor in museum studies cannot be ignored.The way of audience feedback,as one of the channels of communication between the museum and the audience,is the source material for museum audience research.In recent years,the widespread use of Internet technology and We media,the method of communication between the museum and the audience has expanded from a museum-driven paper message board to a variety of communication channels for viewers.The change in communication style has enabled audience to perform differently in a variety of platforms.Through combing the research status of domestic museum audiences,it is found that there are few systematic researches on guest book.In the face of fast-growing and massive audience comments,the issue of museum responses has become apparent.Therefore,the investigation and study of museum audience comments is particularly urgent.In this paper,the author takes the massage of the paper guest book,the guest board of the museum's official website,the third party website and the travel journal as the research data.The collation of audience messages in different channels of communication is organized,the characteristics and differences are analyzed,the causes of the differences are discussed,and museum countermeasures and suggestions are proposed.It seeks to find a diverse platform for the museum to understand the audience's appeals,attach importance to the main role of the audience,and enhance the museum's public service capabilities.