A Study On The Effect Of The Image Frame Of The Public Service On The Audience's Cognition

With the acceleration of the urbanization process, a large number of migrant workers into the city, their children for various reasons to stay in rural areas to become children left behind. Left-behind children are large and widely distributed, and have received great attention from society and the media. But with the continued development of society, hidden in the rural part of the child -the rural children left behind the problem gradually emerged. But at present,the media for rural non-left-behind children reported to some extent showing a missing state. This makes the audience lack of awareness of rural non-left-behind children, simply that rural non-left-behind children in all respects are better than the left-behind children, which is biased with the reality, so that some of the same need to help non-left-behind children can not get Attention and assistance.In view of the above problems, this paper uses the content analysis method and the questionnaire survey method, and studies the related problems, and draws the following conclusions.Through the CCTV, today's headlines, WeChat, microblogging four media reports on the contents of the left-behind children and found that children in the spread of public welfare is mainly need to be concerned about the disadvantaged groups, their lack of educational resources, poor school teaching, Family education is the urgent need for love and concern, the lack of security security is threatened; is the need for social concern "children", is lonely grievances, low self-esteem sensitive children, poor discipline lack of motivation, and even criminal harm to social stability, At the same time they are still concerned about the community "happy children". Rather than the left-behind children's reports are very few, the lack of non-left-behind children to build the image.An Analysis of the Image of Left - behind Children in Audience's Cognition.The study found that the image of the left-behind children in the audience's cognition is similar to that of the left-behind children. That non-left-behind children in all respects are better than left-behind children.An analysis of the reality of left - behind children and non - left - behind children. The study found that children living in the real life in education, family status, moral quality and so on are better than non-left-behind children.Finally, the influence of the image of the left - behind children and the non-left - behind children on the audience 's cognition is analyzed by the multivariate analysis of variance. Found that the audience for the left-behind children's awareness is largely affected by the media content.Based on the above research results, this paper also puts forward some suggestions on the existence of the image of left - behind children and non -left - behind children in public service...