Life Cycle And Innovative Development Of Drama Television Programs

TV programs in the drama category have a long history in local TV station since the early days of the PR China.Among them,there was one once popular around the nation,which was recognized as a phenomenal program and playing a leading role in TV drama field.The name of this program is Voice of Qin Qiang Opera.With the development of new media industry,TV industry suffers its bottleneck.Represented by the Voice of Qin Qiang Opera,some longstanding opera TV programs even experienced fierce shock.Such a longstanding program has been pushed out of its prosperity and now on its decline.The deep reasons and background information of that need to be researched and discovered.Under guidance of the relevant theories of Life Cycle,based on the sufficient and detailed broadcasting data,the author employed data analysis method to research the Life Cycle of TV programs in the drama category.And it aims to prove and solve the suffering problems as well as giving suggestions to prevent the programs from bad situations that pointed out in Life Cycle theories.Based on the research of the Life Cycle theories,the article firstly extends the Life Cycle theory concept of TV programs,with regard to the longstanding program Voice of Qin Qiang Opera that broadcasted by Shaanxi Radio and Television Station for over 40 years as the research object,and systematically summarizes and concludes its 40 years development stage.The author has researched the reasons of why Voice of Qin Qiang Opera rose and fell through sufficient investigative data and formed its Life Cycle based on the Rigorous data analysis.Secondly,the article employs various drama TV programs' rises and falls(development)as reference object,to discuss and research the following developing routine based on the background of new media's innovative development.According to the TV program's exploration and publicity,the author puts forward some relevant suggestions from the various perspective of TV program's host,content and quality,TV program's publicity methods and intensity,development and research of derivative products.It is hoped that this article could provide some references to the development mode of the drama TV programs in the future.