Television News Programs And The Extension Of The Life Cycle Strategy Study

Similar to general product life cycle, television news the developmentof the program also presents period phenomenon. The life cycle of television news program can divide the line to expect, grow up a period for the ducting, mature period and decline period. These four occurrence of stages and luck do to present a curve. But certain television news the program even still is placed in the end of mature period after experiencing decline period turned to go into next growth a period, and continuously theround return under go to, the program carried out to come back from thebrink of death with through long not to die. This file television news program can grow and living, the life cycle of program gets extension.The extension principle of the program life cycle of the television news has to include a choice, meaningful extension. Be placed in ducting toexpect to carry on the extension of life cycle with the television news ofthe decline period program no longer according to the guideline of the social performance and the economic performance.For become long-term program to say, notice a fixed position, style, character of keeping the program, promise the program broadcasts time and broadcast environment of opposite stability, develop audience to accept to see a habit, make stronger have already had of the plait sow a result, noticing exaltation program to broadcast a performance, appropriate of consider competition the usage of strategy, diplomatic corps eyes attain the result of side growth, side improvement; For be placed in the television news program of mature period to say, pack in the program contents and the program up contrive to continue a program in the influence and the public appeal in the audience heart.For be placed in the television news of growth period and mature period a program but talk, the total target which extends its life cycle is to make its growth expect to expect to change in succession continuously with maturity through a certain path, then defering time that it gets into decline period. These paths contain 4 kinds, including the mimicry creative path, independent creative path and cooperating creative path and the globalization creative path these four kinds.