Analysis Of The Communication Effect Of The Toutiao's People Finder

The development and progress of the Internet media and technology have made new life in search of this ancient social activity and new developments have taken place.Toutiao's People Finder,as an internet tracing public welfare project,has achieved great success in more than two years and has been widely disseminated in the community.This phenomenon is of great importance from a communication perspective research value.Based on Toutiao's People Finder as the research object,by using relevant theories of communication,using literature analysis,content analysis,questionnaire survey and other research methods,and in the framework of Harold Lasswell's 5W model,the content of the subject,for Toutiao's People Finder,transmission channels,audience analysis of composition and communication effect.This article is composed of five parts.The first part is the introduction,the author research reasons,research meaning,research method has carried on the simple introduction,literature review of the current related research both at home and abroad,as the initial part of this study,outline stopper brought an important role in the introduction,make it easier for readers to understand the author's research train of thought.The second part mainly introduces the basic situation of Toutiao's People Finder,including its introduction,founded,positioning,and process,which leads to the Toutiao's People Finder across the spread of the status quo at present,for the analysis of the back of the communication effect.The third part to the sixth part is the main body of this article:the third part to Harold Lasswell's 5W model as the research framework,the content of the subject,for Toutiao's People Finder respectively,media and audience analysis;The fourth part makes quantitative statistics,generalizations and summaries of the survey data of the questionnaire on the communication effect of the Toutiao's People Finder.In.the fifth part,according to the statistical analysis results,the author puts forward the problems in the process of making the headlines,and analyzes the causes of the problems.In the sixth part,the author criticizes the problems in the dissemination of the Toutiao's People Finder,and enumerates the strategies to improve the communication effect of the Toutiao's People Finder.The conclusion part summarizes the full text.At present,the study of communication studies in the Toutiao' s People Finder is still an area to be expanded,and the relevant research literature is less.In this paper,the author explores the propagating elements and propagation effects of the Toutiao's People Finder,and partly compensates for the lack of research in this aspect,which is the innovation of this paper.