The Research On Communication Effect Of The Paragon People Report

The paragon people report played the role of setting examples, guiding, leading the publicopinion correctly and developing righteousness effectively in most periods of our countryconstruction. However, under the new social situation, the influence of the traditional paragonpeople report declined gradually, because it can not adapt to the new media ecologicalenvironment and the change of the audience psychology.Since the paragon people report will be exist for a long time, this thesis starts with the newangle of view of the communication effect, makes an empirical analysis of communication ofMoving China which started from 2002, and makes a theoretical analysis of Moving China fromthree main factors of communication effect: medium credibility, communication tactics and theaudience cognition. Compared to the traditional paragon people report, Moving China not onlygreatly improves the content and the way of report, but also innovates the planning, topicsselection and the way of communicating very much. At last, this author proposes severalstrategies to enhance the communication effect of the paragon people report as follows: toenhance the audiences' approval to the communicators; to follow the psychological rule of theaudience; to carry out integrated communication to gain better communication effect.