Research Of The Advertising Communication Effect In The Circle Of Friends In Wechat

The rise of smartphones and portable-device-based Internet has brought us unprecedented convenience. Emerged a large number of the rapid development of social software, electricity providers, derivative mushroomed all over the sky. With the increasing usage of mobile terminals of the network, Wechat now become one of the most grateful social way, the advertising as part of the circle of friends in Wechat, has penetrated into people’s lives, become a part of everyday life. 2015 was all walks of life called "micro-channel electricity supplier first year" is a blowout of micro-channel electricity supplier development. Because sending various types of micro-channel circle of friends in the micro-channel electricity supplier advertising is the most important way to promote its business, so research of ad communication effect in the circle of friends in Wechat is particularly typical and important. It has great research value in terms of theoretical or real sense. In this paper, based on communication theory, first using questionnaires, From the communication effect of cognition, psychology and attitude, action, at three levels starting setup problems in Hohhot area micro-channel circle of friends Case Investigation advertising dissemination of results, understand the micro-channel terminal derivative Hohhot youth groups in the region and the development of acceptance, understanding the micro-channel electricity supplier Advertising Communication problems like. Complemented by in-depth interview on the micro-channel circle of friends spread advertising effectiveness study carried out in all aspects. The main large-scale surveys used to collect quantitative information, description and summarize the overall situation. In-depth interviews, with qualitative details. Then the statistical analysis, the effect of three levels of dissemination and communication in the process of subject, content, channel, techniques and object five factors combination, made three and cognitive effects, psychological effects and attitudes, operational effectiveness assumptions, relevant to the employ of quantitative and qualitative description and verify hypotheses. It concluded tease out the influence factors in the advertising of the circle of friends in Wechat that in the youth groups of Hohhot, such as the influcncing factors, characteristics, existing questions and advises.