Research On The Spreading Effect Of Environmental Protection Issue In People's Daily Micro-blog

With the development of technology and economy and the popularization of modern life style,eco-environmental pollution has become a realistic problem for all social members.In recent years,the environmental pollution problem emerges one after another,the ecological environment deteriorates unceasingly,caused the entire society to the environmental question high attention.In this process,the media has been building people's understanding of environmental issues.With the development of media technology,new media has become the main way for people to obtain information,and plays an important role in the construction and dissemination of environmental issues.Therefore,it is of great significance to study the current situation of environmental protection topic communication on the new media platform.In order to further improve the communication effect of the media on environmental protection issues,this paper puts forward relevant optimization suggestions.First of all,through literature reading,clear the research direction of this paper,the new media "People's Daily" official micro-blog as the object,study all the samples related to environmental protection,after combing it,presents its environmental protection issue dissemination status.Then,through the method of cross-analysis,the paper discusses the "People's Daily" official micro-environmental protection issues present a deeper level of features.Then,according to the theme of this article,the author makes a correlation analysis between the number of retweets,comments and likes and the category,and makes clear what kind of content and way will influence the communication effect.After the relevant analysis,I have some idea about the communication dilemma of the issue of environmental protection on the official microblog of People's Daily and the reasons for this dilemma,aiming at this problem and considering the usage habits of the audience and the current media conditions,to provide feasible countermeasures and suggestions for the effective dissemination of environmental protection issues in limited time and space resources: The responsibility of social coordination should be borne by the disseminators,mainly from the perspectives of the disseminators and the contents of the dissemination,and try to present the views of all sides in a balanced manner.The improvement of the dissemination content mainly includes changing the narrative method,using the warm narration,improving the fragmentation report,using the star Aura to carry on the environmental protection behavior appeal and so on.With a view to ultimately achieving the environmental communication can focus on the needs of the audience,promote the broad participation of all levels of society,based on a more real and effective improvement of our living environment.