The Innovation Of Network Variety Show

"Internet plus" is a platform for the Internet to realize the integration of information technology and various industries,to create new products,new businesses and new models,and to build an ecological circle connecting everything with the network as the center.As a product of "Internet +" era,the network variety shows fuse the Internet culture fusion gene and postmodern culture,presenting a striking trait of network culture,and distinguished from TV variety shows,with fresh topics,values and logic,becoming a kind of independent variety shows.The first year of network variety show in China started in 2014.After a few years of development,network variety shows have built up a series of programs that are highly networked,through innovative explorations in characters,narration and audio-visual language.The most prominent feature of these highly evalued and clicked shows is the deep feeling of network culture.They have extremely strong postmodern features,performing as the resolution of the authority of the characters and topics,the sense of formal distance,and sufficient emphasing on personal experience,pursuing of entertainment carnival,etc.Based on the decentralized communication structure and acceptance psychology,the character design of network variety show shows more attention on Internet celebrities and the common.It creates more valuable content for the shows through transboundary combination of characters and identities.The full application of big data helps the network variety show to realize the breakthrough in the creati on,and develops the synchronous process mode of consumption,feedback and production.Fast-paced narration,fragmented images and high-tech applications build stronger conflicts and suspense,enhancing the audio-visual experience.At the same time,the programs strengthen the background of story,enhance the sense of substitution,and set up all kinds of private topics and dramatic deduction to increase attractiveness.Through gorgeous visual design,the use of network language and free expression,and all kinds of sound,sound mixing combinations to create strong sensory stimulation and make the mixed,psychedelic,frolic postmodern show.The development of the Internet has brought unprecedented opportunities and challenges to the creation of the variety show,network variety shows which are born in this environment have congenital network gene,which has a profound influence on the creation of the program.This paper with typical homemade variety show s of video websites in recent years as analysis texts,summarizes the innovation both in content and form of the network variety shows from the design of the characters,the narrative and the audio-visual language.