| With the development of communication technologies and the modes of transmission,news websites encountered many challenges, our society gradually into the "image time". Visual impact affecting everyone, as the "face" of News website,home page plays an important role. Now the media competition is intense, commercial websites and mobile Internet has great influence. In the process of websites development, the role of visual impact is more and more important. Good visual image can bring new development opportunities for dismal news websites. The research focus of this article is news sites, The problems existing of Visual communication in News website home page. Hope to make Suggestions to its future development.The thesis consists of the following sections:The introduction mainly defining the concept of news website and visual communication. combed the the origin of the study, the current status quo, the research methods and the innovation points of this thesis. The first chapter of the thesis,summarize the News website's and Visual communication's development process. Analysis the typical representatives of News website's home page. From the perspective of Harold Lasswell,to analyze the spread of news website elements: Who, Says What, In Which Channel, To Whom, With What Effect. With some typical news websites home page as representative, summarizing their common characteristics. The second chapter through previous studies, points out the current problems of the news website facing: the image of home page is blurred, without its own characteristics; lots of informations are burden to watch. The layout of the home page has not been fully utilized; the columns are same, format and content is imbalance. Too mach commercial advertising. The third chapter, In view of the current situation, analyzing the reasons about those problems: Work method is restrained and impacted by traditional thinking; Infrastructure construction is not good enough and lack of talents and so on. The pursuit of material Is also an important reason.The last chapter, putting forward some measures to solve the problems. First, start from the overall, to foster personalized brands image of the news websites, brand image is an important guarantee to expand influence; Second, according to the needs of the website 's audiences, module can let the audience set their own. strengthen the construction of hardware facilities, provide high level technical support. Finally, to improve the visual quality of the audience. |
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