| With the rapid development of Internet,the way people access information has been changed enormously.Users can reach latest news much more easily than before.Taking the internet as a platform,the online entertainment program has developed and widened the meaning of the entertainment program.Compared to the traditional one,it has become a platform for media companies to display and spread their culture to the mass.Youth subculture is subversive,rebellious and marginal,which shares similarity with teenagers'cultural resistance,so that identification can be formed among young people.Youth subculture is embraced and spread by online entertainment programs,which attract certain umbers of audience to watch online shows.This article takes the Rap of China as a case study.This program is produced by Ai Qi Yi one of the biggest online program website in China.The author uses different methods,including literature analysis,case analysis,and text analysis,to conduct researches into 1)how online entertainment programs display youth subculture;2)the youth subculture in the Rap of China;3)resistance and incorporation in youth subculture based on online entertainment programs;4)the communication,guidance and prosperous development of youth communication.This article consists of six sections.The first section is the research background,which explains why online entertainment program is important in youth subculture studies.Also,it defines what is youth subculture and online entertainment program.The second section is literature review,which contains researches of the relationship between youth subculture and the media,and review of the papers related to the Rap in China.In the third section,the author analyzes the characteristics and advantages of online entertainment programs to explain why youth subculture can be widely spread in online entertainment programs.The fourth section systematically studies The Rap in China from program production to program content programming to illustrate how hip-pop culture has been popular in China,and the process of its indigenization in China.The fifth section analyzes the style,resistance,and incorporation of online entertainment program,and the final section analyzes the possibility of its future development.Youth subculture results from the physical and psychological changes of teenagers during adolescence.The core of this study is that,when spreading youth subculture by using online entertainment programs,how to uncover the nature of youth subculture,how to spread youth subculture in a more rational way and how to bring in positive energy to the public by using youth subculture under the guidance of an advanced socialist culture.This article also argues how to help teenages build correct values when they're pursuing their identities,in order to promote healthy youth development and realize a continous prosperity of China's literature and art industry. |
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