Analysis On The Rise Of Barrage Video And Youth Subculture In China

With the rapid development of Internet technology,the Internet users in China has become more and more strong. Network video service has become an important part of Internet service.In recent years,more and more traditional mainstream network video sites started introducing barrage player function,this paper is aimed at this phenomenon were analysis.Through observation,literature induction,comparative analysis method, mainly discusses the five aspects of content,a barrage of this unique form of comment, the second is the barrage culture as a new media environment was born of a kind of unique cultural significance in the context of network,barrage culture as a sub culture of youth specific contact, four is from the communication science and social culture produced by the barrage of cultural analysis of two different points of view, the fifth barrage culture and mass culture collision and its possible future development path. Through in-depth study of contemporary youth culture to find a barrage of cultural consumption, provide a reference for future research.