"One Belt And One Road" Strategy For Hainan Festival Activities International Communication Force

The effects of festival activities are very strong,such as economic effect,social effect and cultural effect,and can even make considerable profits for the host zone in a very short time,and help to expand their reputation and popularity.With the development of Hainan has been included into the circle of The Belt and Road and the rapid development of the tourism industry,and the Hainan festival with the pace of development pace of internationalization is not tight economic.International Tourism Island festival as the province run a major festivals and cultural activities,to show Hainan's unique tropical tourism and culture to the outside world,has a significant impact on the development of Hainan province Belt and Road Initiative.However,the form of Joy Festival emphasizes international and extensive participation,but there are a lot of problems in the degree and level of international participation in reality-the orientation of the communication objects is simplistic and traditional,and the form of creation has not reached the international perspective,and the native culture of Hainan with rich resources has not been deeply excavated and spread.The channel is single,means of communication need to be enriched,and the scope of communication is minimal.Therefore,the international communication power of festivals in Hainan has not been formed.The study of "The Belt and Road" strategy of Hainan festival of internationalcommunication more macro,based on the theory of communication as a guide,by analyzing typical cases,using the method of questionnaire investigation and data collection,the Hainan international tourism island festival as an example,to study its now in "The Belt and Road "war in the background,how can Hainan's festival's international communication force be confronted with difficulties and how to get out of it?The author thinks that there are three points in the predicament:one is the language dilemma,the two is the cultural dilemma,and the three is the development dilemma of its own international communication power.In the face of language difficulties,Hainan should vigorously develop The Belt and Road countries along the city's non common language talents and actively introduce language talents;facing the cultural dilemma,with state media along the in-depth cultural exchanges,set up public communication platform,with "interactive" comparison of dissemination of the culture of Hainan;with their international communication capacity A scientific communication structure and mechanism and Multimedia Fusion channels should be constructed.This paper innovation is through journalism and communication theory,using the social survey and data analysis method of the combination of theory and practice,study the ability of international communication in the background will Hainan festival activities on the "The Belt and Road",found the Hainan festival activities lack of international communication,internatidnal communication from In order to further promote the international competitiveness of the festival activities in China and promote the sustainable development of the festival,the new ideas of the development of the international communication power of the festival activities in Hainan are explored.