Research On Marketing Strategy Of Mobile Network Games Based On Consumer Behavior

At present,the popularity of smart phones in China is becoming more and more popular,and with the further research and development of wireless network technology,it is possible to make mobile network games prosperous.At present,the mobile phone market has entered the era of 4G.The function of mobile phone has been greatly improved both in hardware and software,which is enough to cope with more complex network game environment.The prosperity of the mobile Internet market has become one of the most valuable service types in this emerging field.For the unfolding current mobile phone network game market,truly popular game is not a lot.The number of users is sustainable growing every year,the mobile phone network game market roots have a brilliant future,so what they need to think about for manufacturers is how to promote a comprehensive mobile phone game in such a favorable environment.Profits of mobile network game in the "King of glory" has been proven and attracted many manufacturers to research into the mobile phone games after it is launched.Meanwhile,with the serious competition in current mobile phone network game market,manufacturers must use a variety of means to promote marketing for their own products in addition to excellent technology to develop their own territory.There is a very strong connection between mobile network game and Internet game.However,mobile network games have been favored by many people because compared with the Internet game,the supporting hardware can move at any time as long as there is a network,which will not be restricted by the geographical area.This article is mainly based on the consumer behavior combined with a large number of documents,analyze the related concepts of consumer behavior first.Then analyzes the current development of mobile network game market after combing the basic concepts about definition and features of mobile phone network game and the relevant theoretical foundation.According to the theory of 4P,put forward the improvement suggestions combined with successful experience of "King of glory",hoping to stimulate China's mobile phone network game market and provide a feasible way to the benign development.