TV Marketing Model Based On Consumer Behavior Research

Along with digital media and the development of science and information technology, marketing, aswell as TV shows broadcast platform teams in growing, not only limited to the expansion of televisionchannels, such as drama broadcast platform the number of television stations, as well as special programsfor the continuous expansion; reflected in the video site new and mobile media platform has slowlyinfiltrated into people’s daily lives. Chinese drama marketing market mainly include two parts of the mainaudience marketing and advertising market, advertisers market by audience ratings market to influenceadvertisers market, which means that advertisers market main audience market to decide. Dividedaccording to the age of the audience market, divided into groups of young people and middle-aged groups,in which the youth audience increasingly dependent on the video network and distribution channels; manyelderly and is accustomed to the digital network era, still using drama to Watch the drama program.Communication channels for different audiences, the drama also need to be improved. The topic of how toimprove our ratings of TV shows to promote the successful marketing of drama has become a the dramamarket research angle topic. In this paper, the theory of consumer behavior research and analysis,marketing of our drama exploring the current TV series marketing model in China as well as marketingprograms and select the "Qian duoduo married mind" as a case specific analysis, marketing mode,marketing channels and marketing policy analysis and discussion.The successful marketing products is inseparable from scientific marketing model of the Chinesedram, and the success of the TV series marketing need the help of a good drama as a basis. Drama productsmust adhere to the premise of the unity of the production of art and the market, and is the creator of the TVseries or drama broadcast, integrated marketing thinking and creativity used in the marketing activities ofthe reality TV series. In short, the TV marketing model should change the traditional mode of " Product+Marketing " for the innovative model of " Product+Creative+Marketing".