| Online shopping is growing exponentially,and it is a common belief that growth trend would keep its speed for a long period of time.So,potential of online shopping has not been fully utilized and there are still big opportunities for marketing.Millions of people use the internet every day.These people are seen as potential consumers by online market.Since there are many suppliers around the world and the operations are in a competition,businesses must know the wants and needs of online consumers.Especially in developing countries,both internet usage and online shopping are growing faster than the world average.Even with high growth rates,online shopping in developing countries is not practiced efficiently.To conduct online business,companies should analyze the factors that could affect consumers’ online shopping behavior,and it should be analyzed especially in developing countries.This paper examines the online shopping behaviors consumers in China and Turkey.This study investigates online consumer behavior by doing online questionnaire.The link for questionnaire was sent on the dates between 1st September 2021 and 3rd June 2022.Examining cultural factors that could affect online shopping behavior will help to understand the online behaviors of consumers in China and Turkey and is very important for the development of effective marketing strategies.In the content of this research,the differences between China and Turkey of various factors affecting online consumer behavior and the interpretation of the data obtained through these differences can be a source for future research.In addition,since the analysis of online consumers’ behavior is the source of online market strategies,it is thought to be in the status of guiding the market strategies to be applied. |
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