L Magazine Marketing Management Research Based On Consumer Behavior Analysis

In view of the aging society,based on the consumer behavior of the elderly analysis,analysis of the elderly market,so as to formulate marketing strategies designed specifically for older readers of L magazine,is not only the rapid development of L magazine has positive significance,but also promotes the healthy,orderly development of the journal,and then have a positive significance for the elderly consumer market and the old products.This paper introduced the research status of the theory and the analysis of consumer behavior,such as the use of SWOT analysis method to analyze the marketing environment of the research object of L magazine,so as to formulate marketing mixappropriate.For L magazine in the market environment of fierce competition for survival and development,on the basis of absorbing foreign advanced experience,build new old journals,but also provides guidance to the new subdivision of the old market.