Research On The Development Strategy Of Children's Publishing Consortium In Six Eastern Provinces Of China

Children's publishing consortium in six eastern provinces of China,short for "Six children's publishing house in east China",is an industry alliance formed by six professional children's publishing houses in East China.The aim is to meet the market challenges and to achieve common development.The members of the consortium including twenty-first Century press,Jiangsu Phoenix children's publishing house,Anhui children's publishing house,Zhejiang children's publishing house,tomorrow press and Fujian children's publishing house.Since its establishment,the overall popularity and social influence of "Six children's publishing press in east China" has been rised in the National Children's book market,and has been highly recognized both inside and outside the industry.Six children's publishing houses in East China are the peers in the field of children's publishing,with the attitude and concept of"Coopetition",under the promotion of a series of development strategies,together to become the first echelon of Chinese children's publishing field,not only won the market and achieved good economic benefits,but also gained the influence of the industry,the popularity is greatly promoted.It's a successful benchmark,and there are many places worthy of reference and learning from publishing peers.Therefore,this paper,taking "Six children's publishing press in east China" as the research object,through the study of the main development strategy of it,draws the reason that "Six children's publishing press in east China less" has achieved remarkable achievements in the field of Chinese children's publishing,and provides reference for the development of other publishing Consortium in China and the development of local professional children's Publishing Society."Six children's publishing press in east China" as a children's publishing consortium,in the implementation of the specific development strategies,not only to ensure the overall cooperative development,but also to ensure the diversification of the individual under the overall concept of development.The overall influence and individual influence of "Six children's publishing press in east China" have been greatly improved.This article focuses on the "Six children's publishing press in east China " under the guidance of various development strategies to do some things,through specific cases to sort out.This paper makes a detailed analysis of the development strategy of "Six children's publishing press in east China" by means of literature review,case analysis and comparative study.The structure of the text is as follows:first,through the literature survey method,the background and purpose of the establishment of "Six children's publishing press in east China" were analyzed,and the market status and industry status of "Six children's publishing press in east China " were summed up through the fact data.Secondly,through case analysis and comparative analysis,the main development strategies of "Six children's publishing press in east China" are analyzed and sorted out in detail.Then,aiming at some problems facing the "Six children's publishing press in east China " at this stage,some suggestions are put forward for the transformation and upgrading of its future cooperation mode.It also summarizes the practical value significance of the "Six children's publishing press in east China"cooperative development strategy to the Chinese publishing industry.Through the analysis,the author believes that the main development strategy of"Six children's publishing press in east China" is still relatively systematic and perfect.Under the guidance of various development strategies,a benign "coopetition"development situation has been formed,both the Federation and the development level of various publishing houses have been greatly promoted.However,some of the strategies involved in deep cooperation have not been established,such as capital-linked cooperation,and the cooperation on talent exchange and training has not been carried out.At the end of this paper,the author puts forward some feasible suggestions on the future cooperation field and direction of "Six children's publishing press in east China".It is hoped that "Six children's publishing press in east China"will be able to condense more joint force.As the advanced force of Chinese children's publishing,it will come out of the country and make a certain influence in the world.