Research On The Role Transformation Of Radio Hosts In New Context

From the date of birth,broadcasting is the only medium through voice to convey information and express emotions,and broadcast the construction of sound contexts,so that people can perceive and experience the world.From the birth of radio in 1920 s to the emergence of the present era of Radio 4.0,broadcasting has experienced The Times of xinhua broadcasting,FM stereo broadcasting network,PC broadcast network and now the "broadcasting + Internet" where information flow and resource flow merge.The broadcasting media in the era of Internet is facing new difficulties and challenges under the new era.The new context brought by digital media have important roles in radio programs,hosts have also proposed new transition requirements.Based on the "Media scenario theory",Robert Skoubo and Sher Israel's new scene five forces theory and role theory,this paper studies the role transformation of radio hosts in the new scene environment.The role of radio host is the object of this study.The research methods of this paper are literature analysis and comparative study.The research on broadcasting is mainly from the perspective of the new scene.This paper first analyzes the role playing of the traditional radio host.Secondly,it explains the five traditional roles of the broadcast host before the arrival of the digital media,and then shows the new scene,the picture,the elements and the features of the new scene through the theory of the new scene.Based on the above two theories,this paper Applies the theory of role theory to analyze the reasons for the role transformation of radio hosts,and then focuses on how the radio hosts move towards new roles in new situations.Although the transformation brings opportunities,it also brings challenges.Therefore,the paper puts forward corresponding Suggestions for the problems in the transformation.On the whole,the change of media environment and the coming of new context era of broadcasting make the radio broadcast in its own spring again.Meanwhile,the role of radio hosts is also facing new transformation.How to move to a new role,how to better seize the opportunity of The Times? how to improve myself? and how to improve the role ability is the key research objective of this paper.