On The Innovative Research Of TV Series In The New Media Era

China's TV series reports have experienced more than 30 years of development since its birth in the 1980s.From the difficult exploration in the early days of birth to the reforms in the new media environment today,TV series reports have been developing tortuously.Under the new media environment,the rise of popular culture has led to the marginalization of the mainstream culture of the society.The rapid development of new media has caused traditional television media to lose a large number of markets and has weakened its guiding power and "right to regulation”on public opinion.Faced with the challenges of the new media,Hunan Satellite TV dared to take the lead and innovate first.It successfully launched the three series of reports:The County Government Office Building,Absolute Loyalty and The Good Person of Hunan.In the exploration of innovation,the news center of Hunan Radio and Television carried out large-scale investment and large-scale production with the concept of " bulk news" and created a series of large-scale news pieces such as The County Government Office Building,Absolute Loyalty and The Good Person of Hunan,and used large pieces of news.The quarterly broadcast of broadcasts;the brand-new reporting subject composed of " old houses" and "people ' s scientists "constitutes a new image of "new public servants" and "new national fighters ";and through the government's image and loyalty to the scientist' s national deeds.Innovative expressions expanded the subject matter of the report and revealed a diverse range of reporting topics.In terms of narrative and production method innovation,through the narrative way of narrative that highlights the plots and details,TV series reports based on theme achievement reporting are more vivid and without losing news;diverse shooting perspectives and aesthetic composition,The implied short shots enriched the presentation of television series reports;the selection of live-action audio-visual symbols strengthened the dissemination effect of TV series reports.The television series reported itself as a news program,it is also inseparable from the power of propaganda.The County Government Office Building,Absolute Loyalty and The Good Person of Hunan have combined a combination of online and offline channels to create a three-dimensional all-media publicity position.Through online and offline information dissemination speed,covering a wide range of coverage of the advantages of deep content to achieve channel innovation,has produced a good social effect.