Study On Popular Agricultural Periodical

Since twentieth Century 80 years of reform and opening up,China has committed to economic modernization.With the development of the household contract system in xiaogang village,The basic national conditions and basic policies have enhanced our national economic development ideology.Many agricultural science journals seized the opportunity of The Times and produced millions of monthly circulation.With the rural industrial structure adjustment,the transfer of contracted land,there are large number farmers migrant to city to look for works.The Internet greatly changed people's way of life and the way of reading,many agricultural science periodicals are facing a decline in circulation which the issue of advertising revenue reduces and economic woes.Founded in 1982,the circulation of the Rural Know-all has been relatively stable,social benefit and economic benefit are presented more gratifying situation.With the development of Rural Know-all,it's influence in the society is more and more bigger.Rural Know-all become the influence of national agricultural popular science journal,the journal in the current era background,actively meet the tide of integration of development,transformation and upgrading,embrace the Internet actively,carry forward the advantages,integrating resources,developing steadily.In this paper,a typical case is selected as a typical case in the old agricultural science popularization journal of jiangxi province,which aims to provide reference for the development of similar agricultural science publications.This paper focuses on the literature research method and field investigation method,and carries out a comprehensive analysis of Rural Know-all by using several research methods such as text analysis,field observation and conversation survey.Firstly,this paper briefly analyzes and reviews the development of agricultural science journals.Secondly,it analyzes the current situation of other magazines and the content of the text,as to find out these innovative ways of magazines.Finally,the paper puts forward some Suggestions for the futuredevelopment of agricultural science and technology periodicals.