Study On Differences And Similarities Between Female's TV Programs In HONGKONG And Mainland Of CHINA In Terms Of Form Of Epression

After 25 years'rapid development, female's TV programs, which started from scratch, have achieved huge progress characterized by the increasing number of such programs, channel professionalization, improvement on service, type diversification, etc. These programs attach great importance to both social and commercial benefits.Researches into female's TV program, on the contrary, lag far behind. This is because, for first, a majority of researches gives no discussion on the diversity and differences between female's TV programs as a result of spending too much energy on the study of the history and current situation of female's TV programs, and these researches fail to probe into commercialized talk shows oriented at female audiences; for second, all types of female's TV programs can be found everywhere, while analysis on types of talk shows oriented at female audiences has long been neglected; and finally, the research methods are scientifically insufficient and lack of solemnity, and only a few studies analyze contents of female's TV programs and quantitative studies can rarely be seen.Taking Half the Sky and Modern Beauty Trick as examples and using quantitative research method, this thesis makes an all-round and in-depth comparison about the contents and form of expression of the two programs. Employing agenda-setting to discuss the diversity and discrepancy between different female's TV programs, analyzing how the mass media, which are of different backgrounds but under the same social system, develop female's TV programs and its affecting factors, this thesis tries to help build the theory on studies into female's TV programs, summarizes tendency of female's TV programs, and points out what people shall do.