Research On Museum News Propaganda Under The New Situation

With the prosperity of the society,the development of economy and the progress of science technology,the news propaganda of museum faces unprecedented development opportunity and challenge.The museums have increasingly become an important position in ideological field and also an important place for our country to spread political thoughts and traditional culture.The good research on the museum propaganda has positive practical and theoretical significance for the museum to carry out the news propaganda work.The thesis is divided into five chapters.The first chapter introduces the research significance of the article,the research objects,the present research situation at home and abroad and the research methods.In the second chapter,the meaning and the goal of the museum propaganda are made clear though literature reviewing,inductive deduction and other methods.In the third chapter,by using the text analysis,the questionnaire survey and interview,we preliminary know the current situation and the deficiencies of the museum news propaganda.At present,there are some problems,such as insufficient attention to news publicity,unscientific tactics,inadequate use of new media,inadequate integration of new and old media,and imperfect institutional mechanism.The forth chapter includes the idea,system,strategy and means of museum news propaganda in the new situation.In view of the shortage of the current museum news propaganda and the requirement of the museum's news propaganda under the new situation,through the analysis and discussion,the paper puts forward the thought,the system,the strategy and the means of the museum news propaganda in the new situation.The fifth chapter is the conclusion and the prospect,which has summed up the conclusion and carried on the forecast discussion to the museum news propaganda development future.