Research On The Propaganda And Promotion Methods Of Museum And Its Effect

The museum is a non-profit organization for the public,in people's mind is always a solemn place,change with the continuous development of society and times,increasing with the museum museum marketing competition unceasing enhancement and the commercial nature of the field began to enter the museum.Traditional museum publicity and promotion means to exhibition and display based,a single way,the economic benefits are relatively low.With the continuous development of the marketing concept gradually mature and informatization,people's attention for cultural and spiritual consumption gradually increased,the museum marketing concept began to gradually enriched,for the study of museum marketing has become the focus of research in the current museum marketing.This paper on the promotion of China's current analysis of Changzhou museum museum to promote the work of questions and deficiencies in the promotion of the Museum of research and analysis,put forward suggestions and measures of the deficiencies of means of promotion.This paper is divided into six parts: the first part is the introduction,describes the research background,purpose,significance,method,status quo and related concepts;the second part of the foreign Museum Museum in our country current means of promotion and promotion means;the third part of the Changzhou Museum as an example,analysis of the major method to promote the use of the Changzhou museum the fourth part uses questionnaire survey method;the need analysis of the current Changzhou Museum promotion means problems and improvement;the fifth part is the problems and suggestions,through the questionnaire survey and the analysis of the fourth chapter,the research of the Changzhou museum to promote the work of the current problems,and puts forward the corresponding measures.The sixth part is the conclusion,summarizes the museum propaganda and promotion work,to our country museum propaganda promotion work prospect.