The Research About Gatekeeper Of Mobile Media

Cell phones, which are called "The Fifth Media", are stepping into his time in the information era. Cellphone media is increasingly independent and highly mobile, and it makes cell phones a multi-functionalcustomer terminal under the support of smart operating system. In recent years, digital technology hasreplaced the traditional cell phone’s small screen, complex operation and the limited function. At the sametime, the information transmission ability of cell phone media has been greatly improved by the large-size,high-resolution, fast and convenient capacitive touch screen, as well as a variety of application given bymobile Internet and smart operating system. The comprehensive development of hardware and technologymakes cell phone media a popular and widespread personal mobile media. Since the rise of Internet media,the information explosion has become a new information exchange environment, but the limit of time andspace fail users to achieve the real interactive information transmission, or receive and publish information.Yet the integration and development of cell phone media makes up for this blank. The development ofsmart phones will eventually lead to the upgrading of mobile media, which disseminates more source nodesfor the globalization of information transmission. From the initial simple, basic voice communicationequipment to current intelligent and digital media which brings communication, entertainment, andbusiness together, rapid technological innovation is to make the phone fully armed, and the development offuture mobile media will continue to affect and change the status of information transmission.Cell phones, as the media, are new media which integrates other communication channels and mediafunctions and also combine features of interpersonal communication, group communication, organizationalcommunication and public communication. Mobile media is a typical product of the integration of media,and its new features and new form are changing the habits of human using mobile phones at the same time,changing the habits of human beings. Colorful application programs constantly improve mobile media, itmakes the information receiving, collection, processing and releasing can be done anytime and anywhere.Free and open communication environment is the basis of human civilization and social development andprogress. Technological innovations keep impacting the ways of information transmission, and naturallyaffecting human life and social development. The emergence of mobile media strengthens its informationtransmission ability, and also makes the entire communication process more complex and the information more massive, so the research of the mobile media gatekeeper is imperative.Internet media has a huge impact on the traditional checker theory. Mobile media, in a sense, is anextension of the Internet media, and its development aggravates the information checking crisis. Mobilemedia has portable and mobile features, so it makes information transmission has more uncontrollablefactors, and the loss of control of information will lead to many adverse effects. To check mobile media, wemust return to the traditional checker theory, combining the current development of mobile media toanalyze present changes and problems, and re-establish an effective mechanism of checking. Checkingtheory is not to deprive the audience of the right to choose the information, but in order to be able to findnew and effective regulatory mechanism in present communication environment to maintain the stability ofcommunication order and the healthy development of human society.