The Study Of The Text Production Of Travel Guides In Tourism Websites

With the development of the internet and new media communication, there is a dramatic growth need of the online travel and the electronic version of the travel guides. In order to satisfy the need for that, many tourism websites create new travel guides through the collecting, screening, filtering the travel information which generated by the tourism website users in the network. UGC theory shows new application and vitality during the process of travel guide text production in the tourism website. Compared with traditional paper travel guide, those electronic travel guide has its own characteristics. They are more diversified, it can share and replicate infinitely. Moreover, they also can be updated quickly and pay more attention to the new characteristics of individual experience and tourism experience. It is not only a new mode of travel text, but also be the new and effective application of UGC theory.This paper is going to exploit the travel guide text mode through a case study, the Mafengwo.com. At the same time, it will also use the text analysis and experiential observation to make up the deficiency of the case study on mafengwo.com. Mafengwo.com is a tourism website which operates the travel guides business. Without any advertising investment, it attracted two million active users. Therefore, the source of its travel guide, the combination of different elements and the text mode should have some valuable fascinations. This is also a reason why this paper chose Mafengwo.com as the objective case. This paper will base on the analysis of the reviews and articles from mafengwo.com, to explain the characteristics of the text elements and the text operation mode. And then, it will indicate the general text elements and operation mode for all travel guide websites. That is, it will explain the methodology of mafegwo.com about attracting and encouraging tour pal users to post their own travel experience, organizing those travel information to create new travel text and make this information valuable. Finally, it will clarify the application and implication of the UGC theory on the internet and ne media communication process.In terms of the case study of mafengwo.com, this paper will describe the structure of the web page, the content of the home page and the travel guides firstly. And then, it will use text analysis to discuss elements of their travel guides. Thirdly, it will compare the difference between Mafengwo.com, Poor travel.com and the Lonely planet based on the previous analysis. Through the comparison, it can have more ideas about the characteristics, advantages and disadvantages about the mafengwo.co. Finally, it should indicate the general text model of all electronic travel guides. The methodology of this paper is a case study, content analysis and observation research. Through these methods, the paper found that the success the mafengwo.com is not only based on the willingness of its users to publish and share the travel guide, but also on the well organization of those wiliness by mafengwo.com. And finally, it has the ability to provide valuable travel guides, effective reviews and articles and sharing channels.