Research And Practice Of Sohu Mooke APP Interaction Design Based On Perceptual Experience

With the rapid development of mobile Internet,the application quantity of mobile APP has presented explosive growth.In order to reduce the research and development costs and acquire more profit space within the market competition,Sohu Mooke adopted the strategy of following specific competitive products.However,in the process of implementing the following strategy,the design of Sohu Mooke is also faced with a lot of challenges.At the same time,many mobile apps that use following strategies within the market imitate each other in function,interaction logic,appearance and even operation mode,thus the product homogenization phenomenon is serious.How to accurately locate the design direction of mobile APP and ensure that the APP is following the design while still maintaining the difference in design direction of the relevant competitive products,is a very important research question.This paper puts forward the theoretical basis on the basis of the cognitive psychology,interactive design theory and economic aesthetics,analyzing the importance and rationality of product following strategy based on perceptual experience in information service industry.According to the theoretical support of scholars,starting from the perspective of user's perceptual experience,space-empirical model,previously applied to architecture field,is applied into the following design of the Sohu Mooke APP,and putting forward the following design model in interactive design of mobile APP,which is used for difference analysis of Sohu Mooke following design,so as to guide the interaction design.Acquiring the analysis framework in the following design process of Sohu Mooke by the use of following strategy model in interactive design of mobile APP on the basis of perceptual experience,to build and implement the all-round design analysis from three aspects,including meaning experience,activity experience and aesthetic experience,based on users' perceptual experience during the following design of Sohu Mooke.Through the guidance on following strategy in interactive design of mobile APP based on perceptual experience,optimized design is performed on interaction design and visual design of Sohu Mooke,finally,with the usability testing and user interview analysis,interaction design of Sohu Mooke is recognized by users.Based on the above background,this paper takes iOS mobile APP of Sohu Mooke as an example and focuses on the detailed process of author's participation in the optimization and revision of Sohu Mooke.The main work during author's participation in practice project includes theoretical study,sorting out the product demands and user needs,cooperating with the research to do questionnaire survey and data analysis,analyzing relevant competitive products and following products,design optimization on operational feedback and spatial feedback of Sohu Mooke,the analysis on product framework,the design on page flow,final usability test and summary optimization.The paper puts forward following strategy in interactive design of Sohu Mooke,which provides the certain direction of guidance for mobile Internet product designers with the purpose of maintaining the difference in design under the comparison of the relevant competitive products and reducing the research and development costs and acquiring more profit space.