Research And Application Of Interactive Design Of Fresh Agricultural Products Service Platform App Based On User Experience

With the advent of the Internet era and the continuous development of China's agricultural sector.The combination of Internet and agricultural products provides fresh blood for the development of agricultural products industry,Activate the new vitality of the development of agricultural products online ordering field.As an important carrier of mobile Internet products,mobile applications provide more and more convenience for people's life.At the same time,with more and more app products entering our lives,good user experience has become the key element of APP design,good interaction design can directly and effectively improve the user experience.Agricultural products app is closely related to the interactive behaviors such as browsing commodities,online booking and ordering.In order to improve the user experience of fresh agricultural products platform,it is of great value to carry out the interactive design and practical research of fresh agricultural products service platform app.Based on the analysis of user experience,this paper discusses the principles and Strategies of interactive design of fresh agricultural products app,and completes the practice of interactive design.The main contents of this paper are as follows: first,through consulting the data,we can understand the current development status of fresh agricultural products platform app,summarize its development direction,and summarize the disadvantages of user experience;Secondly,it analyzes the design methods and elements of app based on user experience;then,from the perspective of user experience,it observes the user behavior characteristics of fresh agricultural products platform,investigates the relevant characteristics of people who buy fresh agricultural products,and summarizes the interactive design functional elements of fresh agricultural products platform app;Finally,the research and practice of interactive design of fresh agricultural products service platform app based on user experience are completed.This paper aims to enhance the user experience of fresh agricultural products platform users and improve the docking relationship between farmers and users.The research results can be used as the theoretical guidance for the future fresh agricultural product platform design,and provide reference experience for other fresh agricultural product platform interaction design.