A Case Study Of Media Communication Tactics Employed By Maker Education Companies

In recent years,the Chinese government strongly advocates innovative spirit,resulting in the emergence of maker education tightly bound to it.Maker education advocates the use of components,through which truly transforming ideas into reality,and fully brings out creative and innovative spirit.As the industry of maker education develops,companies of maker educations grow rapidly.The formulation of media communication tactics is an important part of corporate propaganda,and exists throughout the entire process of marketing.Effectively carrying out media communication tactics is crucial to the development of a maker education enterprise.As information quickly spreads nowadays,a single media communication tactic is obviously insufficient to satisfy an enterprise's need of communication,thus a combination of multiple tactics is needed.There are several important components that need to be considered by a maker education enterprise when formulating media communication tactics: communicator,content of communication,channel of communication,targeted audience of communication,and effect of communication.Communicator is the media communication tactics formulated by an enterprise.An enterprise should not only use traditional media well but also use new media efficiently.The content of communication is the information an enterprise delivers to inwardly and outwardly,and such information should match the style of the enterprise brand.The variety of channels of communication is beneficial for delivering information in an extensive,in-depth and multi-aspect to targeted audience.By receiving the information,the audience gains deeper understanding of the industry,enterprise and products of maker education,influencing them on cognitive,emotional and behavioral aspects and creating good effects of communication.