"nju Of Journalism And Communication" New Media Operations Design

In the current rapid development of new media,especially the rapid development of the wechat public platform,more and more enterprises,institutions and individuals to display their fists on the internet.As a School researching media,communication,Nanjing University of Journalism and Communication lack a official window in the wechat public platform,"NJU of Journalism and Communication " produced in such encounters."NJU of Journalism and Communication " based on the Nanjing University School of Journalism and Communication,thanks to the advantages of fast and accurate access to information,the target audience regularly obtain in-depth articles,faculty announcements,campus culture and other information from it.This article provides interpretation from the public No.background,the theoretical framework,operational thinking,project management,aims to summarize the lessons of the early operations,lay a good theoretical and practical foundation for the later development of public numbers,and thus more good bear for the majority of audience service,to do the functions of propaganda for Nanjing University School of Journalism and Communication.