Research On Electronic Commerce Ethics Under OTO Mode

2015 "Government report" Premier Li Keqiang mentioned in the article that "the rising consumption of Internet as the main body and the interaction between online and offline" is called "OTO mode",which not only encourages the consumption behavior of OTO,but also foreshadows a good environment forOTO entrepreneurship in the future.In this way,OTO connects consumption to the Internet,and thus more closely serves public life and production.It is necessary to use the Internet as a carrier and to make interactive new consumption flourish.Issued by the State Council on September 2017" on the online and offline interaction of the advance line to accelerate the transformation and upgrading of Business Circulation Innovation and development "OTOwas first mentioned on the policy highlands.But in this new industry wind and water rising,e-commerce platform appeared a series of obstacles to the development of the consumption mode of OTO,among which ethical issues are the most prominent.In such a background,on the basis of research theory,I will do a deep level of discussion.Based on the existing research data and the current situation of development,this paper discusses the four related objects of electronic commerce:Trading platform,platform operator,in station operator,payment system,and electronic commerce constitute four elements:shopping mall,consumers,products and logistics Starting from the four aspects,according to the current situation of the development of e-commerce in our country,to find out the realistic ethical problems it faces,and draw relevant enlightenment from it.At the same time,taking many data as the reference standard,this paper draws lessons from the analysis of relevant data and summarizes how to face the ethical problems in the E-commerce of China's 020 industry.The full text is organized as follows:Chapter 1.Introduction,mainly tells the background,purpose and significance of the research,the structure and research methods of the article at home and abroad,research ideas and research methods.Chapter 2 Through a thorough reading of the relevant literature,this paper systematically discusses the concept types of electronic commerce,the development of electronic commerce,the diversification of electronic commerce subjects,the innovation and extension of electronic commerce,the electronization of e-commerce entities,the transformation of rural e-commerce effectiveness,and the systematic discussion on various levels.On the basis of the existing empirical knowledge,this paper starts with the most basic concepts and theories of electronic commerce,and analyzes the reasons for the ethical problems of e-commerce platform in OTO mode in horizontal and vertical dimensions,and then supplements the problems that have been left out or need to deepen the issue of targeted,in order to sum up practical operational significance of the principles of problem-solving and suggested countermeasures.Chapter 3 In this paper,the ethical problems of OTO model e-commerce platform are analyzed from two aspects:theoretical research and practical problems.From the current situation of network economic ethics,the serious pollution of network environment,the increase of network transaction risk,the increase of network digitization impact,the harm of network trust crisis,the research of network enterprise ethics,the leakage of privacy and the breaking of social fairness,further alienation of man to Dialectical research.Chapter 4 This paper summarizes the countermeasures and suggestions to improve the laws and regulations system and strengthen the construction of special laws and regulations under the mode of OTO.Establish the external supervision system of e-commerce platform,improve the professional quality and moral accomplishment of practitioners,and share big data to create a new ecology.At present,our country is in the economic development transition period.It must rely on the government to strengthen the supervision ability,enhances the public and the enterprise ethics responsibility consciousness,innovates and popularizes the technology,eliminates the risk and the injustice to achieve the sharing big data and to create the new ecology.The development of today's world is inestimable,which requires us to seriously look at and analyze the ethical issues of e-commerce platform under the OTO model from a dialectical angle of view,and to prevent the unknown problems as soon as possible through a thorough understanding of the known problems.In this way,we can reduce the detours and play a great role in promoting the development of socialist economy with Chinese characteristics.