Research On The Influencing Factors Of Business Model Innovation In Manufacturing Industry Under The Background Of Digital Economy

With the explosion of big data and the continuous development of network technology,the digital economy appears.In today's digital economy environment,the traditional business model of manufacturing enterprises shows many shortcomings,such as the lag of information resources,excessive energy consumption in the transportation link,and insufficient sales cost,etc.,so a series of problems need to be solved urgently,which requires enterprises to use the digital economy to change the business model of enterprises to solve the problems brought by the traditional business model of manufacturing enterprises.Combined with the digital economy,it provides technical support for the innovation of business model of manufacturing enterprises,can meet the needs of diversified customers,get better value through various ways,and fully and timely understand the market demand.By sending out questionnaires,collecting the relevant information of each manufacturing enterprise,and using multiple linear regression method to verify,the final research obtains the factors that affect the business model innovation of manufacturing enterprises under the background of digital economy,and puts forward corresponding strategies and suggestions for the business model innovation of manufacturing enterprises.This paper first proposes the factors that affect the business model innovation of manufacturing enterprises in the context of digital economy,including the following factors: product market demand,government policy support,product technology innovation,comprehensive open learning,digital economy innovation ecological creation,entrepreneurship and entrepreneurial orientation.Secondly,the questionnaire was sent out to investigate and collect data.The collected data were sorted out and214 valid questionnaires were obtained.Then,we test the reliability,kmo and Bartlett's sphericity of these effective questionnaires to test the rationality of the influencing factors of business model innovation of manufacturing enterprises under the background of digital economy.Finally,the data model of influencing factors of business model innovation of manufacturing enterprises under the background of digital economy is constructed.Through correlation analysis and multiple regression analysis,the hypothesis is proved to be true.In this paper,the influencing factors are divided into three categories,including product market demand,government policy support and product technology innovation as external policy factors,comprehensive open learning,digital economy innovation ecological creation as innovative learning factors,entrepreneurship and entrepreneurial orientation as enterprise cognitive factors.This paper constructs a model of influencing factors of business model innovation of manufacturing enterprises under the background of digital economy,and conducts data analysis to verify whether the hypothesis proposed by the author is true.Through the analysis of data,the corresponding conclusions are drawn.Then,from the perspective of the government and the enterprise,the paper puts forward the countermeasures and suggestions for the innovation of business model of manufacturing enterprises in the context of digital economy.The purpose of this paper is to let manufacturing enterprises fully understand the advantages of digital economy,combine digital economy with business model innovation of manufacturing enterprises,speed up the process of digitalization and innovation ability of manufacturing enterprises,improve the success rate of business model innovation and transformation,and make the business model innovation of manufacturing enterprises in China develop sustainably and rapidly,It provides reference for the innovation and overall development of business model of manufacturing enterprises in China.