Realization Of E-commerce System Of Economic Insects And Personalized Recommendation Technology Research

With the flourishing development of economic insect-culture in Yunnan, it has become a urgent demand to find a new vendition form. At the other hand, e-business as a fresh commercial modality, with the improve of the informatization of enterprise, is become more and more important. e-business website is not only a portal website for enterprises, but also is a dealing flat. Thus, the design of economic insect e-business system has become a practical and promising project that tally with the need of industry.With the speedy development of E-commerce techniques,people urgently ask for the E-commerce become more convenient and intelligent. peoples urgently ask for a personalized recommendation technique that can help them realize the information filtering and automatic recommendations of the product. Collaborative filtering is the most successful technique of personalized recommendation techniques for building recommendation systems and has shown special superiority for recommendation effect and accuracy, but its performance is seriously suffered from the problems of cold-start and sparsity, which makes its effect can't exert completely. To solute these issue, this paper presented an algorithm combining item-based recommendation and user-based collaborative filtering recommendation together to make up the limitation of user-based collaborative filtering recommendation .The paper, combining topic's specific development and practice, apply the combining recommendation and other recommendation in the insect e-business to analyse the character of the customer and forecast the interest of the customer. According to it's result to change the display of the website , improve the cross sale ability and the loyalty of the website. In the development of this system, we use the B/S pattern ,and programming the system by 00 method, creating and optimizing the background database. Provide some functions such as search, browse, and dynamic update. In this paper we use JSP to keep view tie same-appearance.The paper has a rational choice model of develop pattern, reducing system development cycle, improving the system adaptability. Finally, we create a more efficiency, intelligent, practicality insect e-business system.