Research On The Development Model Of Cross-border Fusion Of Newspaper Industry Under Internet Thinking

Under the media ecological environment where the media technology has been changing and the development of Internet has been deepening with each passing day, the traditional newspaper industry was suffering a double blow of new media and failed profit model. In the process of transforming and upgrading, the diversified industrial fusion and expanded crossover business caught the media sector's attention.This paper analyzed the impact of the Internet on the transforming and upgrading of newspaper industry and suggested that the newspaper industry needs to take systematic comprehensive thinking as a guide to realize its transition. From the perspective of industrial fusion, it proposed the concept of crossover fusion and thought that the crossover fusion is a new stage of media fusion. And then it proposed the development model of �newspaper industry+�from the perspective of the failed model of newspaper industry making profit only from advertisements. After organizing a number of typical cases in our nation of newspaper industry conducts crossover fusion, it came up with new types of development models such as culture-led type, business development type, real estate support type and capital operation type. Based on the key analysis of above models, this paper gave feasible suggestions to the transforming and upgrading of newspaper industry from the perspective of guiding ideas, integrating resources, extending industries and reforming systems.