| In recent years,theWeChat public platforms of environmental protection have sprung up at the historical moment.As the Southern Weekend's environmental protectionWeChat public platform,is a representative one.Green Newswas launched in early 2014 with a WeChat ID for "Green News".Its aim is "Editing the same,all for green".Green News is a professional new media platform,which pays attention to environmental protection and has a certain influence.It also plays important references in its platform operation.This article based on the Green News' operating conditions(2014-2016)of the environmental protection WeChat public platform and analyzedits form of content,distribution and release effect.Comparedwith the Green of South Week and Green Office.to explore the operating characteristics of Green News and to summarize the operating characteristics of the WeChat public platform of environmental protection to find its disadvantages.Finally strategies were put forward to enhance operating abilities.This article is divided into three chapters to analyze.Chapter one,todefine the conceptof environmental protection spreading and to understandthe role and function of mass media in it,analyzes the advantages and specific functions of the environmental protection ofWeChat public platformin environmental protection operation.Chapter two,mainly analyzes from two aspects of Green News.On the one hand,its operating conditions(2014-2016),contents(the contents' sources,the types of issues,event attributes,text orientation),release forms(push frequency,presentations and settings)and release effects(the amount of the users'readings,thumb ups,messages)are analyzed.On the other hand,make an old and new media comparison between Green News and Green of South Week and make a homogeneity comparison between Green News and Green Office to find the similarities and differences among them.Chapter three,according to the study of Green News form chapter two,analyzes the results of the study and summarizes its operating characteristics to findthis kind of WeChat public platforms'operating problems.Chapter four,according to theabove research results of Green News,summarizes the operating characteristics of the environmental protection WeChatpublic platform,concludes its insufficient part and puts forward strategies.This paper analyzes the operating conditions of Green News.This helps people tohave a more profound knowing and understanding of medias' functionsin the environmental protection and this also has an important significanceto today's environmental protection WeChat public platform operation.Today,environment pollution problem is complicated.The media can spread the environmental protection and at the same time,it can also be a supervisor.The research of the operationof the environmental protection WeChat public platform,is of great significance for both the environment and the public. |
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