Research On The Quality Of Information Sharing By Wechat Users

With the rapid development of mobile Internet,a large number of intelligent terminal devices are popularized,the scale of Internet users in our country is expanding.Since the WeChat produced by Tencent Inc has been born,it has gradually become an indispensable instant communication tool in people's life,and users communicate and share information through WeChat.The behavior of forwarding and sharing has become more frequent,and the user information sharing behavior has also caused damage to the information ecological environment of the network space,such as information pollution and information overload.Therefore,to find out the influencing factors of the information sharing quality of WeChat users is of great significance to improve the information sharing quality of We Chat users,promote the effective communication of high quality information and improve the user experience.This paper defines the concept and connotation of WeChat information sharing and information quality,and puts forward the factors that affect the quality of information from the angle of user,management angle and information source channel.On the basis of systematic review and combing of existing research,the model of We Chat user information sharing quality influence factors is built on the basis of dual path theory,gatekeeper theory,information ecological chain theory and use and satisfaction theory.Questionnaires were distributed through the Internet and questionnaires were collected.Data analysis and model checking were conducted using data analysis tools SPAA and AMOS,and the hypotheses were verified.The results show that the WeChat user sharing information quality model proposed in this study can effectively explain the factors that affect users' sharing of information quality.Among them,the user information awareness,the user information cognitive ability,the government management,the WeChat platform management,the reliability of the information publisher and the reliability of the information publishing platform all have a positive effect on the users to share the high quality information,and the users will bring the quality of the sharing information when they carry out the information behavior from the starting point of entertainment and follow the wind.It has a great influence.When the government intervened in management,users' information cognition ability and information source reliability will be significantly improved.Finally,according to the research results,this paper puts forward relevant countermeasures and suggestions to help improve the quality of information sharing of WeChat users.