Research On Information Sharing Behavior And Influencing Factors Of We Chat Friends Circle From User Perspective

With the development of the network society,most users are accustomed to sharing information on the Internet.This article takes the most used social media WeChat as the research object,and uses the research method of qualitative interview and content analysis to explore the users.The information sharing behavior in the circle and the factors that influence the sharing of this behavior.The main question is: What are the factors that influence users to read the information and share it? Is there a universal standard that is recognized by most users? At the same time,what kind of psychological thinking is accompanied by the user in the forwarding process? These have become the starting point of this research.In terms of users' information sharing behavior,this paper mainly examines the four aspects of information contact,information sharing,information sharing,and information sharing.Among them,the sharing behavior of the respondents showed obvious common characteristics,namely,relevance,interaction and purpose.In the specific aspect of information content sharing,this paper analyzes 1026 pieces of information from 30 respondents from the end of 2017 to the end of November 2018,and has detailed data on the source,type,release time and information content of the content.Analysis and sharing of information content are characterized by proximity,interactivity and practicality.In terms of factors affecting user information sharing behavior,this paper believes that the influencing factors of information sharing behavior are diverse.From the fact of information sharing,it is mainly affected by the value of the comments attached to the information,the source of the information,the content and type of the information text,and the typesetting structure of the article.From the realistic conditions of information sharing,it is mainly affected by factors such as the time and space scenarios in which users are located,the convenience of reprinting information,and network conditions.From the user's own point of view,it mainly includes the individual's personality and interest habits,user emotions,self-satisfaction and self-efficacy,daily life experience and identity attributes.From the perspective of social relations,it mainly includes feedback from friends.The interaction,the strength of the user's own relationship with WeChat friends,the structure and number of WeChat friends,and the degree of homogeneity of WeChat friends.In summary,we will jointly influence the sharing process of information in the circle of friends.