Research On Information Sharing And It’s Influencing Factors Based On Wechat

With the rise of social networks, communication between people is not only limited to face-to-face, but also forming a new online communication space-social networks. This new form of communication makes information’s sharing and spread reach an unprecedented celerity and breadth, which is also adapt to people’s urgent demand for information exchange and learning. Based on this, the thesis chooses a popular social networking service-Wechat for the study, investigating the influencing factors of information sharing behavior in the spread of Wechat.Based on a series of research theories, such as social cognitive theory, social exchange theory, theory of reasoned action, information adoption theory, this study selected Wechat users’ wishes of sharing information content as the dependent variable study and raise the corresponding research hypotheses. Through the research experiment, finally, the author investigates hypotheses. Specifically article is divided into five parts, the first part describes the purpose and significance of this paper, as well as specific research background, putting forward the main ideas of this paper. The second and the third part carding the theory of social networking, information sharing and research literature, providing a theoretical level support for the article. The fourth part combines with relevant theory, made assumptions of factors that affecting the behavior of the users’information sharing, Mainly start with the angle of the adaptive agent’s characteristic, object’s communication process and communication effect in the social network’s information sharing, including its information content, information sources and sharing information subject’s participation motivation. The fifth part uses the questionnaire to analysis the influencing factors that the users’ information sharing behavior. The sixth part presents the study conclusions.Findings show that users’ perceived usefulness of information, their knowledge’s increasing, information quality and participants’ motivation play a certain role in promoting information sharing behavior occur.