| This article focuses on the information flow of WeChat's circle of friends.It mainly studies its user experience.This article quantifies the research methods and quantitatively analyzes the six influencing factors of the user experience of WeChat's friends.This article first collects and collates domestic and foreign literatures about user experience and a large amount of related literature of WeChat circle of friends' information flow advertisements,and then analyzes them.The analysis conclusions obtained are mainly as follows: User experience research is developed on the basis of feasibility study.There are few relevant studies and few authoritative conclusions.Moreover,related research mainly focuses on physical products,and the user experience of service products or Internet products is relatively small;in addition,due to the WeChat circle of friends It is a new form of advertising and belongs to native advertising.Its origin is abroad.Therefore,there is not much research on this topic in China.However,there are many researches on WeChat,WeChat,and other related WeChat,so There are many references to the WeChat understanding in this study.Then in-depth interviews with WeChat users mainly selected 5 WeChat users and conducted semi-open interviews for about 150 minutes.Finally,they identified “ease of use,” “entertainment,” “usefulness,”“non-interference,” “ "Interpersonality" "credibility" as the influencing factor of the user experience of this article,and the division of more influential factors under each influencing factor,including 20 in total.Then,within the scope of the WeChat users,419 valid questionnaires were issued in a targeted manner,and sample data were obtained through questionnaire surveys.This paper uses SPSS22.0 software to analyze the data,and analyzes the influence degree of the above-mentioned influencing factors in the user experience through the data results formed by the software,and finds the information flow between the WeChat circle of friends and the WeChat users.Relationships,including issues that exist between the two,such as whether ads interfere with users' dynamic browsing,whether WeChat users think that informational ads infringe on their privacy,and the reasons for the existence of positive relationships between the two,such as advertising.Whether the innovation of content form will be more liked by WeChat users,what kind of advantageous featuresthis innovation has and so on.The research of this thesis will focus on the problems existing between the information flow ads and users of WeChat's friends,and put forward optimization suggestions on the basis of the impact data of influence factors,so as to improve the user experience of the WeChat friends' circle information flow advertising,so as to achieve the desired advertising effect.. |
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